written by Achintya Gupta
How some of the best social media marketing campaigns have come from automobile brands
[This article was originally written for Social Technology Quarterly] For many of us, our car (or our bike) is more of a passion than a product. We spend months researching which car / bike we should buy. They are our … Continue reading
written by aram.bhusal
How celebrities are using social tools for personal brand, causes and promotions
Celebrities often manage themselves like brands when it comes to their promotion and marketing. With the advent of social technologies and social media, they now have a new set of impactful tools to participate and engage with their audience. If … Continue reading
written by Achintya Gupta
Nokia launches a campaign to let its users decide its next Nokia tune
All of us would be familiar with the popular Nokia tune. Since 1994 Nokia has launched various versions of the tune. The tune has become zippier with time and each version has marked a new generation of mobile handsets. Now … Continue reading
written by Achintya Gupta
An interesting infographic on social business shows the increasing concern among companies to evolve further on social heirarchies
Saw this really interesting infographic on social business today by the get satisfaction blog. You can find the infographic below: The infographic defines social business as a meta trend comprising of social media, social technologies and e-commerce (social commerce), to … Continue reading
written by Achintya Gupta
How are travel brands using social media for marketing?
Social Media has always been an attractive avenue for travel brands. The prime reason is that travel is a very social experience both as a purchase as well as an activity. People consult their friends for travel recommendations and seek … Continue reading
written by Achintya Gupta
Intel and Toshiba have jointly launched a social movie to create a unique marketing campaign
Toshiba and Intel have launched with a social film as a part of their marketing promotions. The film revolves around a girl who is trapped inside a room and has only got a Toshiba laptop powered by Intel to help … Continue reading
written by Achintya Gupta
A style guide to help you answer- What should I blog about?
If you are planning a blogging strategy for your B2B marketing or running a company blog, one of the biggest challenges you face is asking your colleagues to write blog posts. And when you do that, one of the most … Continue reading
written by Achintya Gupta
How world's top brand are shifting to more sustainable models of social media marketing
[This post was originally written for pluggd.in and posted yesterday. You can read the original post here] I was going through the BrandZ report on the world’s top brands for the year 2011. It was great to see that some … Continue reading
written by Kaushal Sarda
How social technologies are helping design the new age startups
[This post was originally written as a guest post for pluggd.in and published on 25th May. You can read the original post here] The fall of product-centric startups I have been associated with the startups for a little over the … Continue reading
written by Kaushal Sarda
It all comes down to great customer service experiences
Mitch Lieberman recently wrote an insightful post on the value of positive customer service experience for a business so as to establish long term brand loyalty amongst their customers To succeed with all customers, social and more traditional, companies need to create … Continue reading
Social Media