written by Kaushal Sarda
Effective storytelling helps brands create campaigns that strengthen their customer communities
[This post was originally written for Kuliza's Social Technology Quarterly Issue 3] The Origins: A fundamental human trait is that we need patterns to understand and relate to the new. That is why most people find it very easy to … Continue reading
written by Kaushal Sarda
The true potential of a flash mob lies in triggering instantaneous social movements
The Genesis: Pranks may be one of the most elusive form of comic behavior. Even dictionaries don’t seem to have a precise definition. They define pranks as “ it is, by turns, a malicious trick, a conjuring act performed to deceive … Continue reading
written by Diarmaid
What can Barack Obama learn from the Arab Spring?
Campaigns and social media have been in the news a lot this year – Republican primaries and London riots in just the last week – and the exposure will increase as the US heads into election year in 2012. I … Continue reading
Social Media