Client’s business need
An event management major wanted to create a mobile app to reach out to larger audience and make its events more interactive for them
Solution provided by Kuliza:
Kuliza designed and developed an iPhone event app for the client to aid the following:
- Event subscription through mobile phone
- Relevant information and news about events
- Interactive event participation – vote / comment on live activities
- Connect and network with members – send gifts and messages
- View past event galleries and initiate conversation around them
- Data sync with the client’s existing website, even when the website was not meant to support iPhone apps. To meet this requirement, Kuliza created plug-ins to extract data without breaking the existing website code.
Key capabilities for the app
The above objectives were derived from the following key capabilities of the app:
- Facebook connect for easy sign in and social graph integration
- Live voting / commenting features for people to vote in event polls and contest and send their opinions on live conversation boards
- Geo Tagging and Google Map integration
Impact
Helped client increase event subscription and event footfalls by increasing reach to target customers. Through the app, the client was able to engage with their customers, get quicker event feedback and could make its events more fun and interactive.