What Is Social Commerce?
Social commerce is the art of making your e-commerce shopping experience social and participative. This might involve social dynamics like providing conversational tools and widgets to your shoppers on your website to using recommendation and collaboration engines for making more satisfying purchases.
What Value Does Social Commerce Add To Business?
Social Commerce can be used for generating immense value for businesses:
- Increase store revenues by taking advantage of the virality of social networks
- Increase customer satisfaction by allowing users to share their purchase experience
- Explore market opportunities by generating insights from customer behaviour and feedback
What Value Does Kuliza Add To Social Commerce?
At Kuliza we work at the confluence of e-commerce, social tools and mobile technologies for building world class social commerce solutions. So, be it bringing a social experience to your shopping website, creating a mobile commerce app, or taking your commerce site on to social networks like Facebook, you can rely on our team’s expertise.
We provide technology support to our clients for building the following types of social commerce systems:
- Social commerce tools and platforms for product promotion and buzz
- Social buzz and conversation tools and apps for product feedback and recommendations
- Social platforms that enable cost reduction through collaboration and crowdsourcing
- Applications that leverage social networks for product promotion, validation and visibility
- Tools that enable customers to evangelize products