What Is Social CRM?
Social CRM involves the tools and processes for integrating social data and consumer collective intelligence with sales and CRM data of your customers. A typical Social CRM process involves listening and analyzing customer / prospect conversations on the social web, profiling customers / prospects to understand their preferences, usage and influence, and taking appropriate actions with the objective of creating better relationships and leads from these conversations.
What Value Does Social CRM Add To Business?
Social CRM can be used for generating immense value for businesses:
- Increasing lead generation by making you CRM tools social
- Increasing speed of customer and influencer outreach
- Increasing marketing impact by generating consumer and marketing insights for your business
- Crowd sourcing innovation by using customer collective intelligence
What Value Does Kuliza Add To Your Social CRM?
Kuliza builds social tools to enhance your CRM and extend them to the social web. Here is a list of some of the key social CRM services provided by us:
- Extending CRM solutions to social platforms like Facebook for enhancing brand outreach and customer engagement
- Integrating information from consumer conversations captured by listening platforms to CRM solutions. This helps businesses constantly improve overall consumer experience and enhance influencer relations
- Integrating community platforms with CRM solutions to drive an entire organization into customer conversations, to improve customer service, to build your brand and drive sales
- Create location sensitive, personalized consumer apps on mobile platforms to help increase customer engagement
- Create a visualization layer on top of listening tools to interpret large volumes of relevant consumer conversations for market research, improving products or services, and increasing customer engagement
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