written by Diarmaid
One feature of successful f-commerce is building a community of fans and offering them exclusive products and offers
This is a guest article from Vandana U. If you plan to just sell on your Facebook store, then forget it. Offering something exclusive or special on your Facebook store is the key to remarkable F-commerce success. F-commerce needs a … Continue reading
written by Kaushal Sarda
Effective storytelling helps brands create campaigns that strengthen their customer communities
[This post was originally written for Kuliza's Social Technology Quarterly Issue 3] The Origins: A fundamental human trait is that we need patterns to understand and relate to the new. That is why most people find it very easy to … Continue reading
written by Achintya Gupta
Has the whole 'social media for marketing' hype overshadowed it's vast potential for other organizational functions ?
Some time back I was watching a TED talk by David Aramano on Re-inventing social media. In this video, David talks possible uses of social media outside marketing, in areas like PR, HR, Legal etc. This video made me realize that … Continue reading
written by Anand
Future belongs to those individuals, businesses and governments, which master social technologies to listen, talk and energize their base.
Harnessing social technologies is like mastering Jujitsu, an ancient martial art! “If your attacker comes at you with a big, clumsy lunge, he ends up on the ground – and faster the lunge, the harder the thud.” – Groundswell, winning … Continue reading
written by Achintya Gupta
The emerging trends in social commerce and the social tools to support them.
Social commerce as a field always fascinates me. I cannot think of the last time when one of my important purchasing decision went without a social influence. My last mobile phone was highly recommended by my colleagues, my present laptop … Continue reading
written by Achintya Gupta
A look into the social tools being used by brands to make their CRMs social.
Background: We see so many online communities and social networks thriving today. Amidst these millions of online communications, conversations and connection, there lies tremendous scope for marketing, sales and customer support. Many companies are using this idea for making their … Continue reading
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