written by Achintya Gupta
Nokia launches a campaign to let its users decide its next Nokia tune
All of us would be familiar with the popular Nokia tune. Since 1994 Nokia has launched various versions of the tune. The tune has become zippier with time and each version has marked a new generation of mobile handsets. Now … Continue reading
written by Diarmaid
Community, crowdsourcing and mobile initiatives to make cities a smarter place to live
People look for great cities to live in. The Economist Intelligence Unit, Mercer and others help us out with their annual rankings of the best cities to live in based on – amongst other things – recreation, health care, political, social … Continue reading
written by Achintya Gupta
Has the whole 'social media for marketing' hype overshadowed it's vast potential for other organizational functions ?
Some time back I was watching a TED talk by David Aramano on Re-inventing social media. In this video, David talks possible uses of social media outside marketing, in areas like PR, HR, Legal etc. This video made me realize that … Continue reading
Social Media