Posts tagged with culture

How can an internal company culture support your B2B branding efforts

Background: After spending almost 2 years in B2B focussed services companies, I have become more convinced of the need to branding efforts in this space. However, as compared to B2B product companies, establishing a B2B services brand is altogether a … Continue reading →

Ashish Lakhanpal talks about entrepreneurship and mistakes startups make in the opening talk at ZaGarage

We have recently launched a discussion series at Kuliza to share research and knowledge on topics like social technologies, design and entrepreneurship and get interesting people inside and outside Kuliza to talk on relevant topics. Since most of our interesting … Continue reading →