written by Diarmaid
Converting online window-shoppers to customers
[This article was originally written for Social Technology Quarterly - a research publication focusing on social media and social technologies] The combination of lower disposable incomes, cheaper prices and technology advances has made online shopping more attractive and easy for … Continue reading
written by Kshitiz
Reflecting on the rise of a new kind of media through media theory
They say that the Social Media Technologies is the in thing right now. Some call is fashionable, while some call it a necessity to keep up with the times, while some see a real value add in it. While many … Continue reading
written by Kshitiz
Dealing with complexity in a connected world
Everyday I log onto twitter, I read about someone complaining about a problem they are facing with a particular service that they use. In almost realtime, a lot of others who face similar problem simply re-tweet the initial tweet about … Continue reading
written by Kaushal Sarda
Have a coffee, check your emails.. and still stay on your bike !!
Tokyo based STORE MUU design studio’s unique design of a bistro table for cyclists. Now you can have a bite to eat, do some work without ever having to get off your cycle. Now that’s one product I would like to … Continue reading
written by Kaushal Sarda
Decoding psychological states a consumer can have while making decisions
James Archer’s presentation on “decision modes” (spontaneous, competitive, humanistic, and methodical) does a great job at decoding the various psychological states a consumer can have while making a decision. He also shares some insights on how this understanding can be … Continue reading
Social Media