written by Diarmaid
Indian airports plan to offer incentives to airlines and passengers to increase traffic
High value, long haul passengers travelling between the US-Europe and Australia, India and Asia have a range of options through established airport hubs such as Dubai, Singapore, Kuala Lumpur and Bangkok. Indian airports and airlines miss out on this market … Continue reading
written by Kaushal Sarda
How games can help businesses succeed in the era of social
The rise of social media has really pushed businesses to focus on customer engagement. In the era of pure mass-media, businesses could get away with trying to influence customer decisions through ads, or other forms of messaging. However to win … Continue reading
written by Achintya Gupta
How to gamify thought leadership for B2B branding?
In my previous blog I had talked about how internal company culture can support companies B2B branding efforts such as thought leadership and creating internal brands. There I had also talked about the key role of employees in creating thought … Continue reading
written by Kaushal Sarda
How games and social connections are transforming our lives
The last decade has witnessed the maturing of social networks. Platforms like facebook have successfully managed to create a layer of identity on the otherwise hyper-connected but anonymous internet. What this means is that for the first time we are living in a … Continue reading
Social Media