Posts tagged with HR

How can an internal company culture support your B2B branding efforts

Background: After spending almost 2 years in B2B focussed services companies, I have become more convinced of the need to branding efforts in this space. However, as compared to B2B product companies, establishing a B2B services brand is altogether a … Continue reading →

Has the whole 'social media for marketing' hype overshadowed it's vast potential for other organizational functions ?

Some time back I was watching a TED talk by David Aramano on Re-inventing social media. In this video, David talks possible uses of social media outside marketing, in areas like PR, HR, Legal etc. This video made me realize that … Continue reading →