written by Kaushal Sarda
Making customer's passion the cornerstone of your business in the era of social
As an entrepreneur, I have always been intrigued by what is the core reason for a business to exist. It certainly can’t be profit as that is more a byproduct of the value created. This is value is typically for … Continue reading
written by Achintya Gupta
How to gamify thought leadership for B2B branding?
In my previous blog I had talked about how internal company culture can support companies B2B branding efforts such as thought leadership and creating internal brands. There I had also talked about the key role of employees in creating thought … Continue reading
written by Achintya Gupta
How can an internal company culture support your B2B branding efforts
Background: After spending almost 2 years in B2B focussed services companies, I have become more convinced of the need to branding efforts in this space. However, as compared to B2B product companies, establishing a B2B services brand is altogether a … Continue reading
written by Achintya Gupta
How to conceptualize your company blog? Learnings (and research) from a live project
Background: With the society, workforce and businesses being strongly connected by social technologies, corporates are realizing that the way they used to traditionally market themselves is changing. Social technologies have impacted marketers in many ways, one being that they have … Continue reading
written by Achintya Gupta
Has the whole 'social media for marketing' hype overshadowed it's vast potential for other organizational functions ?
Some time back I was watching a TED talk by David Aramano on Re-inventing social media. In this video, David talks possible uses of social media outside marketing, in areas like PR, HR, Legal etc. This video made me realize that … Continue reading
written by Abha Arora
What makes an online community healthy, growing and sustainable
My first encounter with a very active and thriving online community happened (by chance) when I was expecting my daughter. When I look back, I now realize how important the conversations, advice, tips , empathy and the sense of belonging … Continue reading
written by Achintya Gupta
A look into the social tools being used by brands to make their CRMs social.
Background: We see so many online communities and social networks thriving today. Amidst these millions of online communications, conversations and connection, there lies tremendous scope for marketing, sales and customer support. Many companies are using this idea for making their … Continue reading
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