written by Diarmaid
Reflecting a community’s shared interest areas to increase brand engagement
Social media forms a core element of a brand’s marketing as it provides a range of tools for them to connect to and interact with customers. As Facebook is the fastest growing social network, brands are using it in ever-increasing … Continue reading
written by Diarmaid
Community, crowdsourcing and mobile initiatives to make cities a smarter place to live
People look for great cities to live in. The Economist Intelligence Unit, Mercer and others help us out with their annual rankings of the best cities to live in based on – amongst other things – recreation, health care, political, social … Continue reading
written by Diarmaid
What can Barack Obama learn from the Arab Spring?
Campaigns and social media have been in the news a lot this year – Republican primaries and London riots in just the last week – and the exposure will increase as the US heads into election year in 2012. I … Continue reading
written by Achintya Gupta
How are travel brands using social media for marketing?
Social Media has always been an attractive avenue for travel brands. The prime reason is that travel is a very social experience both as a purchase as well as an activity. People consult their friends for travel recommendations and seek … Continue reading
written by Achintya Gupta
9 interesting developments in the space of online communities you should not have missed
The world of social technologies moves so fast that sometimes even catching up with the necessary becomes a difficult job. Hence we thought it might be a good idea to curate some of the most interesting happenings in the world … Continue reading
written by Achintya Gupta
How world's top brand are shifting to more sustainable models of social media marketing
[This post was originally written for pluggd.in and posted yesterday. You can read the original post here] I was going through the BrandZ report on the world’s top brands for the year 2011. It was great to see that some … Continue reading
written by Achintya Gupta
What a social meals start-up can teach us about online-offline community integration
For most of us, eating is a social activity. People meet over food and drinks, know mutual friends, are introduced to new people and discover common interests. But mostly, we rely on friends’ parties, meetups, weddings or functions to meet … Continue reading
written by Achintya Gupta
What are the use cases of community platform and how are some of the most popular online communities in India using them
I was going through the research report by Jeremiah Owyang on 18 social CRM use cases and Gaurav Mishra’s post on 10 use cases of online communities. These research reports made me realize the need for defining use cases for … Continue reading
written by Arpan
From Wordpress to Kuliza.com: A developer’s perspective on creating blogs based communities for your company
This is the last blog post in the series on creating blog based communities for companies. In the first blog post, Achintya Gupta focused on conceptualizing and managing company blogs; in the second one, Praveen talked about the technology insights … Continue reading
written by Praveen
How to build your company blog? Learnings and research from a live project.
In his article – Creating corporate blog based communities, Achintya discussed the importance of company blogs and shared his experiences on planning and conceptualizing kuliza’s blog. Once you’ve conceptualized you company blog, the next step is to build it. Here … Continue reading
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