written by Diarmaid
Converting online window-shoppers to customers
[This article was originally written for Social Technology Quarterly - a research publication focusing on social media and social technologies] The combination of lower disposable incomes, cheaper prices and technology advances has made online shopping more attractive and easy for … Continue reading
written by Kshitiz
Reflecting on the rise of a new kind of media through media theory
They say that the Social Media Technologies is the in thing right now. Some call is fashionable, while some call it a necessity to keep up with the times, while some see a real value add in it. While many … Continue reading
written by Kaushal Sarda
Businesses are transforming their customer engagement strategies to flourish in the era of social shopping
The mass adoption of social media has resulted in one fundamental change in the way businesses function. This form of media unlike traditional media (i.e. tv, radio, news papers) is not one way, hence it is not really governed by … Continue reading
written by Diarmaid
Reasons behind the F-Commerce buzz and why should your brand be interested in it
Our recent research reports have discussed how brands are using Facebook apps for contests and campaigns and social apps for social CRM. We want to continue our research on Facebook by looking at the different ways that brands are currently … Continue reading
written by Diarmaid
How brands can use mobile commerce to transform our retail experience
Smartphones continue to be increasingly popular with consumers; sales for 2011 are expected to increase from 305 million to 472 million. This presents brands with tremendous potential to leverage smartphones for M-Commerce and personally engage with consumers wherever they are, … Continue reading
written by Kaushal Sarda
Why it does make sense for investors to love social commerce and what's the true long term value to savor
The Social Commerce Investment Frenzy New York Times published an article reporting the possible GroupOn IPO with a speculated value of $15billion for the venture. This news has not only resulted in increased excitement to invest in the social commerce … Continue reading
written by Achintya Gupta
Some of the best Facebook commerce ideas being used by top brands
[This post was originally written for Social Media Today. You can read the original article here which got published on June 16th] Background: F-commerce is increasing generating buzz in the social media and social technology market. Growing upon the people’s … Continue reading
written by Vinay
Things you need to consider before initiating your social commerce project
Project initiation is one of the key phases in the project’s life cycle which if done in the right manner will help to reduce the overall time and cost of the project considerably. I would like to share some of … Continue reading
written by Achintya Gupta
The emerging trends in social commerce and the social tools to support them.
Social commerce as a field always fascinates me. I cannot think of the last time when one of my important purchasing decision went without a social influence. My last mobile phone was highly recommended by my colleagues, my present laptop … Continue reading
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