Posts tagged with social games

How games can help businesses succeed in the era of social

The rise of social media has really pushed businesses to focus on customer engagement. In the era of pure mass-media, businesses could get away with trying to influence customer decisions through ads, or other forms of messaging. However to win … Continue reading →

How games and social connections are transforming our lives

The last decade has witnessed the maturing of social networks. Platforms like facebook have successfully managed to create a layer of identity on the otherwise hyper-connected but anonymous internet. What this means is that for the first time we are living in a … Continue reading →