written by Diarmaid
One feature of successful f-commerce is building a community of fans and offering them exclusive products and offers
This is a guest article from Vandana U. If you plan to just sell on your Facebook store, then forget it. Offering something exclusive or special on your Facebook store is the key to remarkable F-commerce success. F-commerce needs a … Continue reading
written by Achintya Gupta
How are travel brands using social media for marketing?
Social Media has always been an attractive avenue for travel brands. The prime reason is that travel is a very social experience both as a purchase as well as an activity. People consult their friends for travel recommendations and seek … Continue reading
written by Achintya Gupta
How world's top brand are shifting to more sustainable models of social media marketing
[This post was originally written for pluggd.in and posted yesterday. You can read the original post here] I was going through the BrandZ report on the world’s top brands for the year 2011. It was great to see that some … Continue reading
written by Achintya Gupta
How to gamify thought leadership for B2B branding?
In my previous blog I had talked about how internal company culture can support companies B2B branding efforts such as thought leadership and creating internal brands. There I had also talked about the key role of employees in creating thought … Continue reading
written by Achintya Gupta
Our second discussion in ZaGarage Talk series focussed on what is social media and why is it creating so much buzz!
As discussed in my previous blog post, we have started the ZaGarage Talk series at Kuliza to share research and knowledge on topics like social technologies, design and entrepreneurship and get interesting people inside and outside Kuliza to talk on relevant … Continue reading
Social Media