written by Achintya Gupta
How some of the best social media marketing campaigns have come from automobile brands
[This article was originally written for Social Technology Quarterly] For many of us, our car (or our bike) is more of a passion than a product. We spend months researching which car / bike we should buy. They are our … Continue reading
written by Kaushal Sarda
The true potential of a flash mob lies in triggering instantaneous social movements
The Genesis: Pranks may be one of the most elusive form of comic behavior. Even dictionaries don’t seem to have a precise definition. They define pranks as “ it is, by turns, a malicious trick, a conjuring act performed to deceive … Continue reading
written by aram.bhusal
How celebrities are using social tools for personal brand, causes and promotions
Celebrities often manage themselves like brands when it comes to their promotion and marketing. With the advent of social technologies and social media, they now have a new set of impactful tools to participate and engage with their audience. If … Continue reading
written by Diarmaid
Reflecting a community’s shared interest areas to increase brand engagement
Social media forms a core element of a brand’s marketing as it provides a range of tools for them to connect to and interact with customers. As Facebook is the fastest growing social network, brands are using it in ever-increasing … Continue reading
written by Kaushal Sarda
How businesses are augmenting reality to make every stage of the shopping experience more exciting
In this era all commerce businesses are really compared on their ability to provide an engaging shopping experience. So really the explosion in smartphone sales coupled with the advances in augmented reality provides us with a unique opportunity. Indicatively, according to … Continue reading
written by Kaushal Sarda
Making customer's passion the cornerstone of your business in the era of social
As an entrepreneur, I have always been intrigued by what is the core reason for a business to exist. It certainly can’t be profit as that is more a byproduct of the value created. This is value is typically for … Continue reading
written by Diarmaid
What can Barack Obama learn from the Arab Spring?
Campaigns and social media have been in the news a lot this year – Republican primaries and London riots in just the last week – and the exposure will increase as the US heads into election year in 2012. I … Continue reading
written by Achintya Gupta
An interesting infographic on social business shows the increasing concern among companies to evolve further on social heirarchies
Saw this really interesting infographic on social business today by the get satisfaction blog. You can find the infographic below: The infographic defines social business as a meta trend comprising of social media, social technologies and e-commerce (social commerce), to … Continue reading
written by Achintya Gupta
How world's top brand are shifting to more sustainable models of social media marketing
[This post was originally written for pluggd.in and posted yesterday. You can read the original post here] I was going through the BrandZ report on the world’s top brands for the year 2011. It was great to see that some … Continue reading
written by Achintya Gupta
What a social meals start-up can teach us about online-offline community integration
For most of us, eating is a social activity. People meet over food and drinks, know mutual friends, are introduced to new people and discover common interests. But mostly, we rely on friends’ parties, meetups, weddings or functions to meet … Continue reading
Social Media