written by Diarmaid
Effective storytelling helps brands create campaigns that strengthen their customer communities
The Origins: A fundamental human trait is that we need patterns to understand and relate to the new. That is why most people find it very easy to relate to stories read more
How some of the best social media marketing campaigns have come from automobile brands
For many of us, our car (or our bike) is more of a passion than a product. We spend months researching which car / bike we should buy. They are our prized possession, conversation read more
The true potential of a flash mob lies in triggering instantaneous social movements
The Genesis: Pranks may be one of the most elusive form of comic behavior. Even dictionaries don't seem to have a precise definition. They define pranks as " it is, by turns, a read more
How are the world’s top retail brands selling to a consumer who is Social, Local and Mobile
With the growing numbers of smart phones, the consumer brands today are preparing themselves for a new breed of consumers – the SoLoMo. These consumers are Social (they are read more
How celebrities are using social tools for personal brand, causes and promotions
Celebrities often manage themselves like brands when it comes to their promotion and marketing. With the advent of social technologies and social media, they now have a new set of impactful read more
How to get element from HTML page using jQuery
Before I start how to get element from HTML page by using jQuery, lets understand tree structure of HTML page. HTML, like other markup languages, uses tree structure model to describe the relationships of things on a read more
Learn jQuery and create the best user interface for web applications
In this series each article will have information related to jQuery that I feel every developer should know. Recently I have seen that many developers want to learn jQuery but they don’t know how to read more
Reflecting a community’s shared interest areas to increase brand engagement
Social media forms a core element of a brand’s marketing as it provides a range of tools for them to connect to and interact with customers. As Facebook is the fastest growing social read more
Reflecting on the rise of a new kind of media through media theory
They say that the Social Media Technologies is the in thing right now. Some call is fashionable, while some call it a necessity to keep up with the times, while some see a real value add in it. While read more
Social Media